Season 2: Episode 1: Memphis - Destination or Pass Through?
How many of you remember N.W.A.? ….
No, I mean, NWA, Northwest Airlines.
It was one of the nation’s largest airlines, based in Minnesota, and it had a HUB at Memphis International Airport. You see, Memphis was NWA’s access point to the South and as a result the city enjoyed a lot of perks, including a direct international flight to Amsterdam. Things were going well – until Delta purchased NWA in 2008. Memphis was no longer a hub. It was reduced to a feeder airport considering Delta already had the South on lock with Atlanta’s Hartsfield International Airport.
Memphis lost its importance to the region. It became a little less of a destination and rather some place to pass through. Now, you may ask, what does this have to do with journalism?
Everything. You see, at one point, in its history, The Commercial Appeal was among the larger newspapers in the country with bureaus aplenty. Yet, over time, like the number of flights at Memphis International Airport, the CA dwindled from at one point having more than 700 employees to having only 40 or so. I’m exaggerating but you get the point.
If you’re a journalist, given the changes that have occurred in the media landscape, would you come here as a destination or just pass through. That’s the focus of our first episode of Season 2 of the mark up by mediaverse.
We’re joined by the following guests: